Publication in conference proceedings
The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison
Sandra Loureiro (Loureiro, S. M. C.); Ângela Veríssimo (Veríssimo, A.); Ricardo Cayolla (Cayolla, R.);
Conference book Proceedings of 10th CIRCLE International Conference
Year (definitive publication)
2013
Language
English
Country
United Kingdom
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Abstract
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Acknowledgements
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Publication Identifiers
ci-pub-13192
Other Publication Details
2013
Access Press
Google Scholar
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978-0-9562471-8-6 (print)
978-0-9562471-8-6 (online)
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103 - 104 --
Yes
Both (printed and digital)
Claudio Vignali and Gianpaolo Vignali
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Conference
International
2013
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