Book chapter
Corporate Brand: Business to Business
Nuno Sequeira (Sequeira); Rui Vinhas da Silva (Vinhas da Silva, Rui); Syed Alwi (S.F);
Book Title
Corporate Branding: Arenas, Areas and Approaches In Melewar, T.C. and Syed Alwi, S.F. eds.
Year (definitive publication)
2014
Language
English
Country
United Kingdom
More Information
--
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

This publication is not indexed in Google Scholar

Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
ci-pub-14682
Other Publication Details
2014
Routledge
--
--
--
NA
NA NA
-- --
1ª
Yes
Both (printed and digital)
T.C. Melewar and S.F. Syed Alwi