Publicação em atas de evento científico
Shall we adopt the information about firms in facebook?
Sandra Loureiro (Loureiro, S.); Hans Ruediger Kaufmann (Kaufmann, H.);
12th International CIRCLE Conference for Consumer Behaviour and Retailing Research Book of Abstracts
Ano (publicação definitiva)
2015
Língua
Inglês
País
Reino Unido
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Abstract/Resumo
The adoption of information in Facebook is a subject of growing interest for both researchers and managers. Nevertheless, research in this area is still sparse and even core issues, such as the kinds of information available and how that information influence business relationships and partnerships, are not yet fully defined. Therefore, the purpose of this study is to analyse factors that lead consumers to adopt the information about products/brands. Findings show that timeliness, trustworthiness and importance of the SNS are the strongest drivers to information adoption.
Agradecimentos/Acknowledgements
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Palavras-chave
Information adoption,Relevance,Accuracy,Timeliness,Trustworthiness,Importance of the facebook,Usage attitude
Registos de financiamentos
Referência de financiamento Entidade Financiadora
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia