Artigo em revista científica Q3
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Nuno Fortes (Fortes, N.); Paulo Rita (Rita, P.); Margherita Pagani (Pagani, M.);
Título Revista
International Journal of Internet Marketing and Advertising
Ano (publicação definitiva)
2017
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®

Esta publicação não está indexada na Web of Science®

Scopus

N.º de citações: 26

(Última verificação: 2024-03-22 21:00)

Ver o registo na Scopus


: 4.4
Google Scholar

N.º de citações: 72

(Última verificação: 2024-03-28 18:47)

Ver o registo no Google Scholar

Abstract/Resumo
This study aims to analyse how privacy concerns have an impact on the consumer's intention to make online purchases. A research model was developed establishing the mediating role of trust and perceived risks. The results of the empirical survey (n = 900) show that the relationship between privacy concerns and purchasing intention is partially mediated by trust, perceived risk, and attitude. The results of a multi-group analysis show a different impact of privacy concerns on trust and perceived risks for males and females. Implications and further research suggestions are presented.
Agradecimentos/Acknowledgements
--
Palavras-chave
E-commerce,Perceived risk,Privacy concerns,Purchasing behaviour,Trust
  • Economia e Gestão - Ciências Sociais