English
Ciência_Iscte
Publicações
Descrição Detalhada da Publicação
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Título Revista
International Journal of Internet Marketing and Advertising
Ano (publicação definitiva)
2017
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®
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Abstract/Resumo
This study aims to analyse how privacy concerns have an impact on the consumer's intention to make online purchases. A research model was developed establishing the mediating role of trust and perceived risks. The results of the empirical survey (n = 900) show that the relationship between privacy concerns and purchasing intention is partially mediated by trust, perceived risk, and attitude. The results of a multi-group analysis show a different impact of privacy concerns on trust and perceived risks for males and females. Implications and further research suggestions are presented.
Agradecimentos/Acknowledgements
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Palavras-chave
E-commerce,Perceived risk,Privacy concerns,Purchasing behaviour,Trust
Classificação Fields of Science and Technology
- Economia e Gestão - Ciências Sociais
