Artigo em revista científica
Consumer perceptions of sustainability: an exploratory study
Keith E. Ferguson (Ferguson, K. E.); Joseph F. Hair Jr. (Hair, J. F.); Rui Vinhas da Silva (Vinhas da Silva, R.); Ana Brochado (Oliveira-Brochado, A.); Muhammad Musharuf Hossain Mollah (Mollah, M. M. H.);
Título Revista
International Journal of Business, Marketing, and Decision Sciences
Ano (publicação definitiva)
2017
Língua
Inglês
País
Estados Unidos da América
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N.º de citações: 16

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Abstract/Resumo
This study looks at consumer intentions to purchase sustainable products and services, and how that is related to their experience, met expectations, reference groups norms, and information provided by eco-labels. A mixed method approach was used to develop hypotheses by conducting qualitative research to devise a theoretical consumer perceptions model based on the theory of planned behavior. The results reveal that U.S. consumers use eco-labels to guide their purchase behavior, have positive perceptions of sustainable products, exhibit a strong desire to purchase sustainable products, and want to be good stewards of the environment and society. Moreover, reference group influence is a strong predictor of sustainable product purchase behavior.
Agradecimentos/Acknowledgements
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Palavras-chave
Sustainability,Consumer experience and perceptions,Reference group influences,Eco-labels,Likelihood to purchase sustainable products
Registos de financiamentos
Referência de financiamento Entidade Financiadora
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia