English
Ciência-IUL
Comunicações
Descrição Detalhada da Comunicação
DIFFERENTIATION CHALLENGES IN SOCIAL CROWDFUNDING
Título Evento
IX International Congress on Teaching Cases related to Public and Nonprofit Marketing
Ano (publicação definitiva)
2017
Língua
Inglês
País
Espanha
Mais Informação
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Abstract/Resumo
PPL is the first Portuguese digital crowdfunding platform and continues to be the country’s leading platform, especially for social and non-profit projects. Crowdfunding platforms are online tools facilitating the collection of small, individual donations to finance the implementation of projects. They have become numerous and more commonly used because of the bridge they establish between entrepeneurs and their investors, with more proximity/visibility, and by overcoming geographical barriers.
Taking into consideration data obtained from the PPL between August 2011 and March 2016, this case analyses the critical success factors for non-profit projects to be financed, and those that bring visibility and competitive edge to a crowdfunding platform, making it the more likely choice for entrepeneurs
Agradecimentos/Acknowledgements
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Palavras-chave
Social crowdfunding,Success of a campaign,Choice of a crowdfunding platform
Registos de financiamentos
| Referência de financiamento | Entidade Financiadora |
|---|---|
| FCT Strategic Project UI 315 PEst-OE/EGE/UI0315 | FCT |
