English
Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Cross-validation of segments of credit card holders
Título Revista
Journal of Retailing and Consumer Services
Ano (publicação definitiva)
2012
Língua
Inglês
País
Estados Unidos da América
Mais Informação
Web of Science®
Scopus
Google Scholar
Esta publicação não está indexada no Google Scholar
Abstract/Resumo
This work presents the segmentation of credit cards holders of a Portuguese financial institution. It is focused on the evaluation of the obtained solution via cross-validation. The proposed approach specifically handles a large data set with mixed (numerical and categorical) variables. It provides the evaluation of the internal stability of the segmentation solution and helps in characterizing the segments. Furthermore, it provides classification rules for new credit card holders. Finally, this work presents the credit card holders' segment profiles, helping to support ongoing and future strategic decisions.
Agradecimentos/Acknowledgements
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Palavras-chave
Segmentation,Segmentation evaluation,Stability
Classificação Fields of Science and Technology
- Economia e Gestão - Ciências Sociais
