English
Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Mobile banking: A study on adoption stages using Government Adoption Model (GAM) and the role of demographic moderators
Título Revista
International Journal of Managerial and Financial Accounting
Ano (publicação definitiva)
2021
Língua
Inglês
País
Reino Unido
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Abstract/Resumo
The present study’s objective was to find the most relevant factors for adoption of mobile banking in Portugal at each service stage, using GAM model, and understand the role of demographic moderators. The research contributes to fulfil the gap in the literature of factors affecting mobile banking adoption according to adoption stages, being the first study to address the role of moderators in the described context. It was found that perceived functional benefit is the most relevant predictor at static and transaction stages, and availability of resources is the most relevant in the interaction stage. Regarding demographic moderators, only the relation between perceived awareness and mobile banking at the static stage was significantly moderated by gender.
Agradecimentos/Acknowledgements
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Palavras-chave
Mobile banking adoption,Service stages,Path analysis,GAM model,Moderation analysis
Classificação Fields of Science and Technology
- Economia e Gestão - Ciências Sociais
Registos de financiamentos
| Referência de financiamento | Entidade Financiadora |
|---|---|
| UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
