Talk
Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages
José Brás dos Santos (Santos, J. B.); Álvaro Dias (Dias, Á.); Renato Pereira (Pereira, R.);
Event Title
International Conference on Education and Information Systems (ICEIM-2012)
Year (definitive publication)
2012
Language
English
Country
Turkey
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-85843
Other Publication Details
Yes
Istambul
Conference
International
Oral Presentation