Despite the importance of research involving multinational samples in the tourism marketing area these studies are still scant. The aim of this study is to assess differences and commonalities in the student travel market across different countries to determine typologies based on touristic attractions/activities offered by a destination such as New Zealand. A sample of 3,431 respondents from eight countries i.e. Brazil, India, Malaysia, Pakistan, Portugal, Spain, Thailand, and the USA was obtained. Seven clusters of student tourists emerged. The findings from the current study suggest that clusters of student tourists present commonalities regardless their national origin.

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attractions/activities,tourist motivations,student travel,comparative study