Artigo em revista científica Q3
Pereira market scan: Market intelligence framework
Leandro F. Pereira (Pereira, L.); José Santos (Santos, J.); Carlos Hernandez Jerónimo (Jerónimo, C. H.); Rui Vinhas da Silva (Vinhas da Silva, Rui); Natália Teixeira (Teixeira, N.);
Título Revista
Transnational Marketing Journal
Ano (publicação definitiva)
2022
Língua
Inglês
País
Reino Unido
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Abstract/Resumo
The increasing competitiveness of market search related with information needs led to several companies to invest in new forms of decision making and models applied to scientific methods to position them as market leaders and to extract added value. This study was conducted with the propose of developing a market tool to allow a deeper and more pragmatic analysis to client’s value and clients life cycle in order to contribute to the competitiveness of companies with relevant outputs and increase the market share of his company in a more conscious, objective way. The findings of this study allowed to quickly identify and to mitigate the type of problems which affect the organization and thus provide benefits to all the stakeholders that are in interaction with organizations.
Agradecimentos/Acknowledgements
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Palavras-chave
Marketing,Strategy,Management,Decision making,Market-share
  • Economia e Gestão - Ciências Sociais
  • Sociologia - Ciências Sociais
  • Ciências da Comunicação - Ciências Sociais