This work focuses on the analysis of talent management. The variables of creativity were chosen; balance between personal life and work, proactivity, career management and organisational commitment as influential factors. In the current conjecture the market has to meet the demands, companies are looking for a way to stand out from the competition. As such, this article aims to explore the antecedents of organisational commitment to improve talent management. Partial least square software was used to build a structural equation model, with survey data from a convenience sample of 233 individuals. Results reveal that work-life balance has a significant positive effect on creativity and career satisfaction, and that creativity has a significant positive effect on organisational commitment. The mediation effects of creativity and proactivity were also tested providing evidence of the leveraging effect on organisational commitment of work-life balance and personal life. 10.1504/IJIE.2023.131935

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Talent retention,Commitment,Creativity,Proactivity,Work-life balance,PLS

• Economia e Gestão - Ciências Sociais