Publication in conference proceedings
New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning
Hans R. Kaufmann (Kaufmann, H.R.); Sandra Loureiro (Loureiro, S.M.C.); D. Basile (Basile, D.); D. Vrontis (Vrontis, D.);
3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures
Year (definitive publication)
2010
Language
English
Country
Cyprus
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9721
WOS:000299120600037
Other Publication Details
2010
EuroMed Press
Web of Science©;
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: 978-9963-634-85-5 (print)
: 978-9963-634-85-5 (online)
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537 - 549 0
Yes
Digital
D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba
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EuroMed Academy of Business
Nicosia
Conference
International
2010
Full Paper