Português
The research project focused on the development of a mobile customer relationship management (CRM) system. The primary objective was to create a comprehensive and user-friendly platform that would enable businesses to effectively manage their customer relationships through mobile devices. By leveraging mobile technologies, data integration, and user-friendly interfaces, the project aimed to develop a system that would empower businesses to access customer information, track interactions, and provide personalized services on the go. The mobile CRM system would allow businesses to capture and update customer data in real-time, manage sales pipelines, track customer interactions, and deliver targeted marketing campaigns. The project aimed to bridge the gap between businesses and their customers, enabling seamless communication, enhancing customer satisfaction, and driving customer loyalty. Ultimately, the mobile CRM system aimed to facilitate efficient customer relationship management, improve business productivity, and support effective decision-making.
| Research Centre | Research Group | Role in Project | Begin Date | End Date |
|---|
| Institution | Country | Role in Project | Begin Date | End Date |
|---|---|---|---|---|
| REMAX (REMAX) | Portugal | Leader | 2019-09-01 | 2020-09-30 |
| Name | Affiliation | Role in Project | Begin Date | End Date |
|---|---|---|---|---|
| Rúben Filipe de Sousa Pereira | Professor Auxiliar (DCTI); Associate Researcher (IT-Iscte); | Local Coordinator | 2019-09-01 | 2020-09-30 |
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