FASHION ON-LINE aims at demonstrating by systematic benchmarking and the deployment of selected pilots the efficiency of innovative technologies in overcoming the main obstacles to broad adoption of B2C e-commerce by fashion SME retailers, their business partners and consumers, namely the size & fit problem (related to customers body size and shape) and the product description problem(fabric colour, garment style).Ten pilots will be deployed in Spain, Italy, Portugal & Greece, implementing novel Internet technologies for clothing products description. Representatives of Regional Authorities from regions with pronounced presence of Textile-Clothing SMEs will monitor the progress of the project, either directly (as members), or through their contacts with the regional Associations.

Objectives:
The main project technological objectives are:
a) To benchmark emerging technologies enabling size identification from body measurements, simple Virtual try-on accurate & appealing e-catalogues of clothing items, accurate on-line colour reproduction;
b) To deploy 10 pilots in Spain, Italy, Portugal & Greece, implementing novel Internet technologies for clothing products description;
c) To develop a portal, supporting & encouraging SMEs to adopt B2C e-commerce featuring a Generic fashion site demonstrator, comprehensive implementation information & guidelines, links to technology providers & benchmarking results (links to Technical Centres), continuous technology updates & on-line Consultancy facilities. Regional Authorities Representatives from regions with pronounced presence of Textile-Clothing SMEs will monitor project rogress.

More information at the European Commission website here.

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