FashionMe aims to enable fashion shopping with individualized avatars in virtual 3D environments. Customers can take advantage of the possibility to generate a lifelike avatar of themselves and use it to test designs and models of clothing in virtual fitting rooms via the Internet. Furthermore there is not only the possibility to try on standard confections but to use the lifelike avatars to order measure-to-measure products from retailers world-wide over tele-service connections like the Internet. All consortium partners are professionals in their working area: technology providers, researchers, software and application developers, and fashion retailers. Together in the consortium a FashionMe virtual fitting room prototype will be developed and presented to the public as a result of the project work.

Objectives:
The FashionMe consortium will develop and produce a concept and toolset of a virtual fitting room which will be scalable for the customers’ needs and wishes, and also the technical equipment. FashionMe will offer the possibility of Fashion Shopping with individualised 3-D Avatars interacting and moving in virtual 3-D environments in the Internet, as well as a CD-Rom based 2-D selection toolset, and scalable applications between this high-end and low-end solutions. The main objective is to find possibilities to offer personalised fashion shopping environments to select different styles and models, and to enable the customer to order made-to-made clothing without travelling and several try on sessions. The personal individual avatar gives enough information for the producer to make clothes, that fit.

More information at the European Commission website here.

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