The research project focused on improving the user interface (UI) and user experience (UX) of a web-based customer relationship management (CRM) system. The primary objective was to enhance the usability and overall satisfaction of users interacting with the CRM platform. By conducting user research, analyzing user feedback, and studying industry best practices, the project aimed to identify pain points and areas for improvement in the existing UI/UX design. Based on these findings, the project sought to redesign the UI elements, optimize navigation flows, and enhance the visual aesthetics of the CRM system. The goal was to create an intuitive and user-friendly interface that would streamline tasks, improve productivity, and increase user engagement. Through iterative prototyping and usability testing, the project aimed to refine and validate the UI/UX improvements, ensuring a seamless and enjoyable user experience. The ultimate objective was to bridge the gap between user expectations and system functionality, delivering an enhanced CRM platform that would effectively support customer relationship management activities and contribute to the overall success of businesses.

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