The research project focused on investigating how the concept of the metaverse may influence business-to-business (B2B) interactions in the telecommunications industry. The primary objective was to explore the potential impact of the metaverse, a virtual shared space created by the convergence of physical and virtual realities, on B2B relationships, communication, and collaboration within the telecommunications sector. By examining existing literature, conducting industry analysis, and engaging with relevant stakeholders, the project aimed to understand how the metaverse could transform B2B interactions, such as virtual meetings, conferences, and product demonstrations. It explored the potential for immersive and interactive experiences, enhanced virtual communication, and innovative B2B engagement models. The project sought to bridge the gap between traditional business practices and the emerging possibilities offered by the metaverse, identifying opportunities and challenges for telecommunications companies in leveraging this technology to enhance their B2B interactions. The research aimed to contribute to a deeper understanding of the potential role of the metaverse in reshaping the telecommunications industry and inform strategic decision-making for B2B engagement in the evolving digital landscape.

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