The labor force in agriculture is declining across Europe. This trend translates into an ageing problem in the sector. Nevertheless, food goods demand is increasing across the globe. European broadband policies such as the Common Agriculture Policy have prevented a rejuvenation of the sector by imposing implicit restrictions to the involvement in the sector of youths who do not have a family background in agriculture. Among them are youths aged between 15 and 34 years old who are excluded from education, employment or training (NEET). The latest figures show that NEETs proportion is higher in rural regions compared to urban and suburban areas across the European Union. These figures may point out to a win-win opportunity. Not only rural NEETs may find a solution to unemployment in agriculture, they might also help to solve  the sector’s job shortage problem. NEETs representations regarding agricultural activities and how their perspectives may facilitate or prevent their involvement in the sector is warranted. Rather surprisingly, this line of inquiry remains unanswered in the literature. It also remains unclear how much do these impressions shift, after a short-term training experience and how this can inform professionals and organizations to improve training practices. The general aim of this study was to explore low-qualified, rural NEETs representations about agriculture. The specific aims: (a) to understand how these youths representations are facilitators/barriers to the involvement in the agriculture sector; and (b) to offer guidelines on how training packages can lead to positive representations about agriculture among rural NEETs and, thus, promote their involvement in the area. 

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