Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nascimento, J. & Loureiro, S. M. C. (2024). Authenticity and pride drive loyalty?: Evidence from AR-powered heritage. In Roland T. Rust (Ed.), Global Fashion Management Conference Proceeding. (pp. 391-396). Milão: GAMMA.
Exportar Referência (IEEE) 
J. P. Nascimento and S. M. Loureiro,  "Authenticity and pride drive loyalty?: Evidence from AR-powered heritage", in Global Fashion Management Conf. Proceeding, Roland T. Rust, Ed., Milão, GAMMA, 2024, pp. 391-396
Exportar BibTeX 
@inproceedings{nascimento2024_1764948137364,
	author = "Nascimento, J. and Loureiro, S. M. C.",
	title = "Authenticity and pride drive loyalty?: Evidence from AR-powered heritage",
	booktitle = "Global Fashion Management Conference Proceeding",
	year = "2024",
	editor = "Roland T. Rust",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2024.04.09.01",
	pages = "391-396",
	publisher = "GAMMA",
	address = "Milão",
	organization = "",
	url = "http://gfmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Authenticity and pride drive loyalty?: Evidence from AR-powered heritage
T2  - Global Fashion Management Conference Proceeding
AU  - Nascimento, J.
AU  - Loureiro, S. M. C.
PY  - 2024
SP  - 391-396
DO  - 10.15444/GFMC2024.04.09.01
CY  - Milão
UR  - http://gfmcproceedings.net/html/sub3_01.html
AB  - Disruptive technological innovations, such as immersive technologies, are important for
hospitality and tourism, and heritage in particular. One of such technologies is Augmented
Reality (AR), which is increasingly adopted by heritage sites. Yet, the exact role of AR for
amplifying the behavioural outcomes of visitors requires further study.
Informed by appraisal theory, this study aims to (i) investigate how cognitive and affective
appraisals influence the loyalty toward heritage destination, and (ii) examine the
interaction of AR with the behavioural outcomes of such appraisals.
ER  -