Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, M. B., Loureiro, S. M. C., Guerreiro, J. & Romero, M. I. R. (2024). Luxury brands in online gaming: Enhancing perceived quality of luxury products. In Roland T. Rust (Ed.), Global Fashion Management Conference Proceeding. (pp. 375-380). Milão: GOMMA.
Exportar Referência (IEEE) 
M. D. Rodrigues et al.,  "Luxury brands in online gaming: Enhancing perceived quality of luxury products", in Global Fashion Management Conf. Proceeding, Roland T. Rust, Ed., Milão, GOMMA, 2024, pp. 375-380
Exportar BibTeX 
@inproceedings{rodrigues2024_1765581295548,
	author = "Rodrigues, M. B. and Loureiro, S. M. C. and Guerreiro, J. and Romero, M. I. R.",
	title = "Luxury brands in online gaming: Enhancing perceived quality of luxury products",
	booktitle = "Global Fashion Management Conference Proceeding",
	year = "2024",
	editor = "Roland T. Rust",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2024.04.07.03",
	pages = "375-380",
	publisher = "GOMMA",
	address = "Milão",
	organization = "",
	url = "http://gfmcproceedings.net/html/sub3_01.html?code=434523"
}
Exportar RIS 
TY  - CPAPER
TI  - Luxury brands in online gaming: Enhancing perceived quality of luxury products
T2  - Global Fashion Management Conference Proceeding
AU  - Rodrigues, M. B.
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
AU  - Romero, M. I. R.
PY  - 2024
SP  - 375-380
SN  - 2288-825X
DO  - 10.15444/GFMC2024.04.07.03
CY  - Milão
UR  - http://gfmcproceedings.net/html/sub3_01.html?code=434523
AB  - Over the past two decades, the luxury industry has undergone significant
transformations. To maintain consumer engagement and visibility, luxury brands are
now exploring the digital entertainment space, complementing their traditional
strengths with a digital presence (Gilliland, 2020). In early 2019, Moschino released a
capsule collection featuring iconic Sims motifs, which were later sold within the Sims
game. Following this, Louis Vuitton became a trailblazer by selling “skins” in the
League of Legends game. Skins are graphic downloads that alter the appearance of ingame characters. Subsequently, other renowned brands such as Gucci, Marc Jacobs,
Valentino, and Balenciaga embraced this trend and collaborated with online games. 
ER  -