Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Rodrigues Inês, Guerreiro, J. & Loureiro, S. M. C. (2024). EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY. In 2024Global Fashion Management Conference. (pp. 516-521).: Global Alliance of Marketing and Management Associations.
R. Inês et al., "EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY", in 2024Global Fashion Management Conf., Global Alliance of Marketing and Management Associations, 2024, pp. 516-521
@inproceedings{inês2024_1736967576421, author = "Rodrigues Inês and Guerreiro, J. and Loureiro, S. M. C.", title = "EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY", booktitle = "2024Global Fashion Management Conference", year = "2024", editor = "", volume = "", number = "", series = "", doi = "10.15444/GFMC2024.06.02.03", pages = "516-521", publisher = "Global Alliance of Marketing and Management Associations", address = "", organization = "" }
TY - CPAPER TI - EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY T2 - 2024Global Fashion Management Conference AU - Rodrigues Inês AU - Guerreiro, J. AU - Loureiro, S. M. C. PY - 2024 SP - 516-521 SN - 2288-825X DO - 10.15444/GFMC2024.06.02.03 ER -