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Branca, G., Nascimento, J. & Loureiro, S. M. C. (2024). Sustainability cues in fashion: Practitioners’ and consumers’ perspectives. In Roland T. Rust (Ed.), Global Fashion Management Conference Proceeding. (pp. 457-461). Milão: Global Alliance of Marketing and Management Associations.
G. Branca et al., "Sustainability cues in fashion: Practitioners’ and consumers’ perspectives", in Global Fashion Management Conf. Proceeding, Roland T. Rust, Ed., Milão, Global Alliance of Marketing and Management Associations, 2024, pp. 457-461
@inproceedings{branca2024_1764918733085,
author = "Branca, G. and Nascimento, J. and Loureiro, S. M. C.",
title = "Sustainability cues in fashion: Practitioners’ and consumers’ perspectives",
booktitle = "Global Fashion Management Conference Proceeding",
year = "2024",
editor = "Roland T. Rust",
volume = "",
number = "",
series = "",
doi = "10.15444/GFMC2024.05.07.01",
pages = "457-461",
publisher = "Global Alliance of Marketing and Management Associations",
address = "Milão",
organization = "",
url = "http://gfmcproceedings.net/html/sub3_01.html?code=434612"
}
TY - CPAPER TI - Sustainability cues in fashion: Practitioners’ and consumers’ perspectives T2 - Global Fashion Management Conference Proceeding AU - Branca, G. AU - Nascimento, J. AU - Loureiro, S. M. C. PY - 2024 SP - 457-461 SN - 2288-825X DO - 10.15444/GFMC2024.05.07.01 CY - Milão UR - http://gfmcproceedings.net/html/sub3_01.html?code=434612 AB - This research examines the alignment between fashion practitioners’ and consumers’ perceptions of sustainability cues in the fashion industry by employing qualitative techniques. The findings reveal some divergences between their perspectives, underscoring the industry’s challenge in effectively communicating and integrating sustainability into the fashion narrative, to better align with consumer expectations. ER -
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