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Loureiro, S. M. C. & Guerreiro, J. (2024). Can customer-AI ties stimulate consumer well-being?. In AMA conference proceedings: AMA Summer Academic Conference 2024. (pp. 573-575). Boston: American Marketing Association.
S. M. Loureiro and J. R. Guerreiro, "Can customer-AI ties stimulate consumer well-being?", in AMA conference proceedings: AMA Summer Academic Conf. 2024, Boston, American Marketing Association, 2024, vol. 35, pp. 573-575
@inproceedings{loureiro2024_1764928746306,
author = "Loureiro, S. M. C. and Guerreiro, J.",
title = "Can customer-AI ties stimulate consumer well-being?",
booktitle = "AMA conference proceedings: AMA Summer Academic Conference 2024",
year = "2024",
editor = "",
volume = "35",
number = "",
series = "",
pages = "573-575",
publisher = "American Marketing Association",
address = "Boston",
organization = "",
url = "https://www.proceedings.com/content/076/076151webtoc.pdf"
}
TY - CPAPER TI - Can customer-AI ties stimulate consumer well-being? T2 - AMA conference proceedings: AMA Summer Academic Conference 2024 VL - 35 AU - Loureiro, S. M. C. AU - Guerreiro, J. PY - 2024 SP - 573-575 CY - Boston UR - https://www.proceedings.com/content/076/076151webtoc.pdf AB - This research, composed of two studies (n1= 216 and n2=122), attempts to contribute to understanding how the interaction between AI and consumers can trigger the perception of consumer well-being. ER -
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