Publication in conference proceedings
Can customer-AI ties stimulate consumer well-being?
Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.);
AMA conference proceedings: AMA Summer Academic Conference 2024
Year (definitive publication)
2024
Language
English
Country
United States of America
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(Last checked: 2025-12-05 02:35)

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Abstract
This research, composed of two studies (n1= 216 and n2=122), attempts to contribute to understanding how the interaction between AI and consumers can trigger the perception of consumer well-being.
Acknowledgements
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Keywords
Consumer well-being,Intimacy,Attachment,Flagship
  • Economics and Business - Social Sciences

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