Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ajayi, S., Loureiro, S. M. C. & Langaro, D. (2024). Consumer engagement dynamics through SST and IoT innovations in diverse markets. In AMA conference proceedings: AMA Summer Academic Conference 2024 . (pp. 217-234). Boston: American Marketing Association.
Exportar Referência (IEEE) 
S. A. Ajayi et al.,  "Consumer engagement dynamics through SST and IoT innovations in diverse markets", in AMA conference proceedings: AMA Summer Academic Conf. 2024 , Boston, American Marketing Association, 2024, vol. 35, pp. 217-234
Exportar BibTeX 
@inproceedings{ajayi2024_1764931748291,
	author = "Ajayi, S. and Loureiro, S. M. C. and Langaro, D.",
	title = "Consumer engagement dynamics through SST and IoT innovations in diverse markets",
	booktitle = "AMA conference proceedings: AMA Summer Academic Conference 2024 ",
	year = "2024",
	editor = "",
	volume = "35",
	number = "",
	series = "",
	pages = "217-234",
	publisher = "American Marketing Association",
	address = "Boston",
	organization = "",
	url = "https://www.proceedings.com/content/076/076151webtoc.pdf"
}
Exportar RIS 
TY  - CPAPER
TI  - Consumer engagement dynamics through SST and IoT innovations in diverse markets
T2  - AMA conference proceedings: AMA Summer Academic Conference 2024 
VL  - 35
AU  - Ajayi, S.
AU  - Loureiro, S. M. C.
AU  - Langaro, D.
PY  - 2024
SP  - 217-234
CY  - Boston
UR  - https://www.proceedings.com/content/076/076151webtoc.pdf
AB  - Purpose - This study aims to examine the impact of IoT and self-service technology on
consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives,
relationship investment, customer emotions on commitment with perspectives from Nigeria and
USA.

ER  -