Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ajayi, S., Loureiro, S. M. C. & Langaro, D. (2024). Consumer engagement dynamics through SST and IoT innovations in diverse markets. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 217?234). American Marketing Association.
Exportar Referência (IEEE) 
S. A. Ajayi et al.,  "Consumer engagement dynamics through SST and IoT innovations in diverse markets", in AMA conference proceedings: AMA Summer Academic Conf. 2024 , Boston, American Marketing Association, 2024, vol. 35, pp. 217-234
Exportar BibTeX 
@inproceedings{ajayi2024_1790062069862,
	author = "Ajayi, S. and Loureiro, S. M. C. and Langaro, D.",
	title = "Consumer engagement dynamics through SST and IoT innovations in diverse markets",
	booktitle = "AMA conference proceedings: AMA Summer Academic Conference 2024 ",
	year = "2024",
	editor = "",
	volume = "35",
	number = "",
	series = "",
	pages = "217-234",
	publisher = "American Marketing Association",
	address = "Boston",
	organization = "",
	url = "https://www.proceedings.com/content/076/076151webtoc.pdf"
}
Exportar RIS 
TY  - CPAPER
TI  - Consumer engagement dynamics through SST and IoT innovations in diverse markets
T2  - AMA conference proceedings: AMA Summer Academic Conference 2024 
VL  - 35
AU  - Ajayi, S.
AU  - Loureiro, S. M. C.
AU  - Langaro, D.
PY  - 2024
SP  - 217-234
CY  - Boston
UR  - https://www.proceedings.com/content/076/076151webtoc.pdf
AB  - Purpose - This study aims to examine the impact of IoT and self-service technology on
consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives,
relationship investment, customer emotions on commitment with perspectives from Nigeria and
USA.

ER  -