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Publication Detailed Description
AMA conference proceedings: AMA Summer Academic Conference 2024
Year (definitive publication)
2024
Language
English
Country
United States of America
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Abstract
Purpose - This study aims to examine the impact of IoT and self-service technology on
consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives,
relationship investment, customer emotions on commitment with perspectives from Nigeria and
USA.
Acknowledgements
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Keywords
Self service technology,Consumer engagement,Investment,Commitment,New technologies
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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