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Enzig, J, Guerreiro, J. & Loureiro, S. M. C. (2024). How Uncanny are Virtual vs. Human Influencers: A Text Mining Approach. In 2024Proceedings of the World Marketing Congress of the Academy of Marketing Science.
J. Enzig et al., "How Uncanny are Virtual vs. Human Influencers: A Text Mining Approach", in 2024Proc. of the World Marketing Congr. of the Academy of Marketing Science, 2024
@inproceedings{enzig2024_1736967244131, author = "Enzig, J and Guerreiro, J. and Loureiro, S. M. C.", title = "How Uncanny are Virtual vs. Human Influencers: A Text Mining Approach", booktitle = "2024Proceedings of the World Marketing Congress of the Academy of Marketing Science", year = "2024", editor = "", volume = "", number = "", series = "", publisher = "", address = "", organization = "" }