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Bilro, R. G., Loureiro, S. M. C. & Baggi, D. (2025). Local food, global journeys: The interplay of food motivations and social media influencing food tourism. Journal of Foodservice Business Research. N/A
R. J. Bilro et al., "Local food, global journeys: The interplay of food motivations and social media influencing food tourism", in Journal of Foodservice Business Research, vol. N/A, 2025
@article{bilro2025_1768314196756,
author = "Bilro, R. G. and Loureiro, S. M. C. and Baggi, D.",
title = "Local food, global journeys: The interplay of food motivations and social media influencing food tourism",
journal = "Journal of Foodservice Business Research",
year = "2025",
volume = "N/A",
number = "",
doi = "10.1080/15378020.2025.2485497",
url = "https://www.tandfonline.com/journals/wfbr20"
}
TY - JOUR TI - Local food, global journeys: The interplay of food motivations and social media influencing food tourism T2 - Journal of Foodservice Business Research VL - N/A AU - Bilro, R. G. AU - Loureiro, S. M. C. AU - Baggi, D. PY - 2025 SN - 1537-8020 DO - 10.1080/15378020.2025.2485497 UR - https://www.tandfonline.com/journals/wfbr20 AB - This research explores food tourism, which combines travel and food, and examines its impact on travel intentions. The study uncovers the relationships between local food, food image, and food motivations, investigating how they influence travel intentions. Additionally, it explores the role of social media in shaping food preferences and travel intentions. Data for this study were collected using a self-administered online questionnaire, resulting in 312 responses. The structural model was analyzed using Hayes’ PROCESS macro for mediation analysis in SPSS. The findings underscore a significant relationship between travel intentions and variables such as food motivation, food image, and motivation for local food consumption. Additionally, the study examines the moderating effects of social media and past behaviors, offering distinct and novel insights. While past behavior moderates all the relationships studied, social media influence does not, highlighting a novel and intriguing finding. This research offers a novel conceptual model that unites food motivations, food image and motivations for local food consumption. It is an original contribution incorporating social media influence and past behavior as moderators of travel intentions. ER -
English