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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Amaral-Baptista, M. & Rottig, D. (2026). Managing institutional complexity through strategic agility: The internationalization journey of a Moroccan MNC. AIB Insights. 26 (3)
Exportar Referência (IEEE) 
M. A. Baptista and D. Rottig,  "Managing institutional complexity through strategic agility: The internationalization journey of a Moroccan MNC", in AIB Insights, vol. 26, no. 3, 2026
Exportar BibTeX 
@article{baptista2026_1780723180864,
	author = "Amaral-Baptista, M. and Rottig, D.",
	title = "Managing institutional complexity through strategic agility: The internationalization journey of a Moroccan MNC",
	journal = "AIB Insights",
	year = "2026",
	volume = "26",
	number = "3",
	doi = "10.46697/001c.146357",
	url = "https://insights.aib.world/about"
}
Exportar RIS 
TY  - JOUR
TI  - Managing institutional complexity through strategic agility: The internationalization journey of a Moroccan MNC
T2  - AIB Insights
VL  - 26
IS  - 3
AU  - Amaral-Baptista, M.
AU  - Rottig, D.
PY  - 2026
SN  - 1938-9590
DO  - 10.46697/001c.146357
UR  - https://insights.aib.world/about
AB  - This study explores how emerging market multinational corporations (EMNCs) leverage strategic agility, developed at home, to manage institutional complexity when expanding abroad. We analyze the two-and-a-half-decade internationalization journey of Intelcia, a Moroccan global business process outsourcing provider, by examining core agility drivers: strategic sensitivity, leadership unity, and resource fluidity. Our key insight is that home-grown strategic agility enhances EMNCs’ ability to manage institutional complexity and market uncertainties during international expansion, thereby creating a competitive advantage. We forward a prescriptive framework detailing four strategic
agility phases for managing institutional complexity, valuable for both EMNC leaders and international business educators.
ER  -