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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R.G., Loureiro, S. M. C., Guerreiro, J., Rodrigues, M. B. & Custódio, C.M. (2025). The influence of AI-powered personalization on brand loyalty in the fashion industry. In 2025 Global Marketing Conference at Hong-Kong Proceedings. (pp. 69-74). Hong-Kong: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
R. J. Bilro et al.,  "The influence of AI-powered personalization on brand loyalty in the fashion industry", in 2025 Global Marketing Conf. at Hong-Kong Proc., Hong-Kong, Global Alliance of Marketing and Management Associations, 2025, vol. 2025, pp. 69-74
Exportar BibTeX 
@inproceedings{bilro2025_1768314243590,
	author = "Bilro, R.G. and Loureiro, S. M. C. and Guerreiro, J. and Rodrigues, M. B. and Custódio, C.M.",
	title = "The influence of AI-powered personalization on brand loyalty in the fashion industry",
	booktitle = "2025 Global Marketing Conference at Hong-Kong Proceedings",
	year = "2025",
	editor = "",
	volume = "2025",
	number = "",
	series = "",
	doi = "10.15444/GMC2025.01.11.03",
	pages = "69-74",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Hong-Kong",
	organization = "",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - The influence of AI-powered personalization on brand loyalty in the fashion industry
T2  - 2025 Global Marketing Conference at Hong-Kong Proceedings
VL  - 2025
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
AU  - Rodrigues, M. B.
AU  - Custódio, C.M.
PY  - 2025
SP  - 69-74
DO  - 10.15444/GMC2025.01.11.03
CY  - Hong-Kong
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This study explores the impact of AI-driven personalization on brand loyalty in the fashion industry. It examines how emotional connection (EC) and self-brand connection (SBC) influence online brand consumer engagement (OBCE) through personalized direct marketing campaigns. Using a quantitative survey and regression analysis, the research aims to validate the model and provide insights into enhancing consumer loyalty. This study fills a gap by focusing on the relationship between AI-driven personalization and brand loyalty in direct marketing campaigns.
ER  -