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Export Reference (APA) 
Bilro, R.G., Loureiro, S. M. C., Guerreiro, J., Rodrigues, M. B. & Morais Custódio Cidália (2025). THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY. In Global Fashion Management Conference. (pp. 69-74).: Global Alliance of Marketing and Management Associations.
Export Reference (IEEE) 
R. J. Bilro et al.,  "THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY", in Global Fashion Management Conf., Global Alliance of Marketing and Management Associations, 2025, vol. 2025, pp. 69-74
Export BibTeX 
@inproceedings{bilro2025_1766474548812,
	author = "Bilro, R.G. and Loureiro, S. M. C. and Guerreiro, J. and Rodrigues, M. B. and Morais Custódio Cidália",
	title = "THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY",
	booktitle = "Global Fashion Management Conference",
	year = "2025",
	editor = "",
	volume = "2025",
	number = "",
	series = "",
	doi = "10.15444/GMC2025.01.11.03",
	pages = "69-74",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "",
	organization = ""
}
Export RIS 
TY  - CPAPER
TI  - THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY
T2  - Global Fashion Management Conference
VL  - 2025
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
AU  - Rodrigues, M. B.
AU  - Morais Custódio Cidália
PY  - 2025
SP  - 69-74
SN  - 2288-825X
DO  - 10.15444/GMC2025.01.11.03
ER  -