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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Domingos, C.M., Bilro, R.G., Loureiro, S. M. C. & Custódio, C.M. (2025). AI-driven content strategies: enhancing consumer engagement and loyalty. In 2025 Global Marketing Conference at Hong-Kong Proceedings. (pp. 78-82). Hong-Kong: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
M. D. Catarina et al.,  "AI-driven content strategies: enhancing consumer engagement and loyalty", in 2025 Global Marketing Conf. at Hong-Kong Proc., Hong-Kong, Global Alliance of Marketing and Management Associations, 2025, vol. 2025, pp. 78-82
Exportar BibTeX 
@inproceedings{catarina2025_1768314192755,
	author = "Domingos, C.M. and Bilro, R.G. and Loureiro, S. M. C. and Custódio, C.M.",
	title = "AI-driven content strategies: enhancing consumer engagement and loyalty",
	booktitle = "2025 Global Marketing Conference at Hong-Kong Proceedings",
	year = "2025",
	editor = "",
	volume = "2025",
	number = "",
	series = "",
	doi = "10.15444/GMC2025.01.11.05",
	pages = "78-82",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Hong-Kong",
	organization = "",
	url = "http://gmcproceedings.net/html/sub3_01.html"
}
Exportar RIS 
TY  - CPAPER
TI  - AI-driven content strategies: enhancing consumer engagement and loyalty
T2  - 2025 Global Marketing Conference at Hong-Kong Proceedings
VL  - 2025
AU  - Domingos, C.M.
AU  - Bilro, R.G.
AU  - Loureiro, S. M. C.
AU  - Custódio, C.M.
PY  - 2025
SP  - 78-82
SN  - 2288-825X
DO  - 10.15444/GMC2025.01.11.05
CY  - Hong-Kong
UR  - http://gmcproceedings.net/html/sub3_01.html
AB  - This study investigates the impact of Self-Brand Connection, AI-Driven Personalization, Content Relevance, and Content Effectiveness on Online Brand Customer Engagement (OBCE), and how OBCE influences Purchase Intention and Brand Advocacy. Using quantitative methods and a questionnaire survey, data is collected from online consumers. The findings intends to validate the proposed conceptual model, highlighting the critical role of AI-enhanced content in shaping consumer behaviors and enhancing marketing strategies. The study underscores the transformative potential of AI in digital marketing.
ER  -