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Maurício Domingos Catarina, Bilro, R.G., Loureiro, S. M. C. & Morais Custódio Cidália (2025). AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY. In Global Fashion Management Conference. (pp. 78-82).: Global Alliance of Marketing and Management Associations.
M. D. Catarina et al., "AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY", in Global Fashion Management Conf., Global Alliance of Marketing and Management Associations, 2025, vol. 2025, pp. 78-82
@inproceedings{catarina2025_1766474198812,
author = "Maurício Domingos Catarina and Bilro, R.G. and Loureiro, S. M. C. and Morais Custódio Cidália",
title = "AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY",
booktitle = "Global Fashion Management Conference",
year = "2025",
editor = "",
volume = "2025",
number = "",
series = "",
doi = "10.15444/GMC2025.01.11.05",
pages = "78-82",
publisher = "Global Alliance of Marketing and Management Associations",
address = "",
organization = ""
}
TY - CPAPER TI - AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY T2 - Global Fashion Management Conference VL - 2025 AU - Maurício Domingos Catarina AU - Bilro, R.G. AU - Loureiro, S. M. C. AU - Morais Custódio Cidália PY - 2025 SP - 78-82 SN - 2288-825X DO - 10.15444/GMC2025.01.11.05 ER -
English