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Inês Antunes, Martinez, L. M. & Martinez, L. (2022). The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior. Revista Brasileira de Marketing,. https://doi.org/10.5585/remark.v21i3.19997
I. Antunes et al., "The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior", in Revista Brasileira de Marketing, 2022
@article{antunes2022_1789161725173,
author = "Inês Antunes and Martinez, L. M. and Martinez, L.",
title = "The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior",
journal = "Revista Brasileira de Marketing",
year = "2022",
volume = "",
number = "",
doi = "10.5585/remark.v21i3.19997",
url = "https://doi.org/10.5585/remark.v21i3.19997"
}
TY - JOUR TI - The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior T2 - Revista Brasileira de Marketing AU - Inês Antunes AU - Martinez, L. M. AU - Martinez, L. PY - 2022 SN - 2177-5184 DO - 10.5585/remark.v21i3.19997 UR - https://doi.org/10.5585/remark.v21i3.19997 ER -
English