The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior

Ciência_Iscte Publications Publication Detailed Description

Scientific journal paper Q4

Inês Antunes (Inês Antunes); Luisa Martinez (Martinez, L. M.); Luís Fructuoso Martinez (Martinez, L.);

Journal Title

Revista Brasileira de Marketing

Year (definitive publication)

2022

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Brazil

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(Last checked: 2026-09-08 15:41)

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