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Marisa Bento, Martinez, L. M. & Martinez, Luis F. (2018). Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal. Journal of Retailing and Consumer Services, 43, 234?241. https://doi.org/10.1016/j.jretconser.2018.04.003
M. Bento et al., "Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal", in Journal of Retailing and Consumer Services, vol. 43, pp. 234-241, 2018
@article{bento2018_1789161726804,
author = "Marisa Bento and Martinez, L. M. and Martinez, Luis F.",
title = "Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal",
journal = "Journal of Retailing and Consumer Services",
year = "2018",
volume = "43",
number = "",
doi = "10.1016/j.jretconser.2018.04.003",
pages = "234-241",
url = "https://doi.org/10.1016%2Fj.jretconser.2018.04.003"
}
TY - JOUR TI - Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal T2 - Journal of Retailing and Consumer Services VL - 43 AU - Marisa Bento AU - Martinez, L. M. AU - Martinez, Luis F. PY - 2018 SP - 234-241 SN - 0969-6989 DO - 10.1016/j.jretconser.2018.04.003 UR - https://doi.org/10.1016%2Fj.jretconser.2018.04.003 ER -
English