Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal

Ciência_Iscte Publications Publication Detailed Description

Scientific journal paper Q1

Marisa Bento (Marisa Bento); Luisa Martinez (Martinez, L. M.); Martinez, Luis F. (Martinez, Luis F.);

Journal Title

Journal of Retailing and Consumer Services

Year (definitive publication)

2018

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United States of America

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Times Cited: 132

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Article Impact Index: 1.8

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