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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Dias, R., Martinez, L. & Martinez, L. M. (2021). How does the number of Instagram followers influence brand attitude: The role of purchase intention, perceived product quality, referrals, brand trust, and gender. Advances in Digital Marketing and eCommerce: Second International Conference. Springer Proceedings in Business and Economics.
Exportar Referência (IEEE) 
R. Dias et al.,  "How does the number of Instagram followers influence brand attitude: The role of purchase intention, perceived product quality, referrals, brand trust, and gender", in Advances in Digital Marketing and eCommerce: 2nd Int. Conf., Springer Proceedings in Business and Economics, 2021
Exportar BibTeX 
@incollection{dias2021_1789161726871,
	author = "Dias, R. and Martinez, L. and Martinez, L. M.",
	title = "How does the number of Instagram followers influence brand attitude: The role of purchase intention, perceived product quality, referrals, brand trust, and gender",
	chapter = "",
	booktitle = "Advances in Digital Marketing and eCommerce: Second International Conference",
	year = "2021",
	volume = "",
	series = "",
	edition = "",
	publisher = "Springer Proceedings in Business and Economics",
	address = ""
}
Exportar RIS 
TY  - CHAP
TI  - How does the number of Instagram followers influence brand attitude: The role of purchase intention, perceived product quality, referrals, brand trust, and gender
T2  - Advances in Digital Marketing and eCommerce: Second International Conference
AU  - Dias, R.
AU  - Martinez, L.
AU  - Martinez, L. M.
PY  - 2021
AB  - The presence of brands online has intensified over the past decade. Previous re-search has found that following online updates from a brand’s Facebook page enhances brand evaluations. As Instagram is emerging as one of the most popular social media plat-forms, we extended previous research by simulating the experience of navigating online on a smartphone while focusing on this platform. Our main goal was to understand if brands with a large number of followers versus brands with a small number of followers are per-ceived differently by consumers. Findings from two studies (Ntotal = 313) suggest that In-stagram brand pages with a large number of followers positively influence purchase inten-tion and brand trust. However, the perceived quality and likeliness to refer the brand to a friend are not affected by the number of followers. Also, we found no significant gender differences across variables.
ER  -