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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Leite, M., Silva, J. & Duarte de Almeida, I. (2013). Creative teaching of new product development to operations managers. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering. 7 (10), 1943-1949
Exportar Referência (IEEE) 
M. A. Leite et al.,  "Creative teaching of new product development to operations managers", in Int. Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 7, no. 10, pp. 1943-1949, 2013
Exportar BibTeX 
@article{leite2013_1734885511365,
	author = "Leite, M. and Silva, J. and Duarte de Almeida, I.",
	title = "Creative teaching of new product development to operations managers",
	journal = "International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering",
	year = "2013",
	volume = "7",
	number = "10",
	pages = "1943-1949",
	url = "http://waset.org/publications/17014/creative-teaching-of-new-product-development-to-operations-managers"
}
Exportar RIS 
TY  - JOUR
TI  - Creative teaching of new product development to operations managers
T2  - International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
VL  - 7
IS  - 10
AU  - Leite, M.
AU  - Silva, J.
AU  - Duarte de Almeida, I.
PY  - 2013
SP  - 1943-1949
SN  - 2010-376X
UR  - http://waset.org/publications/17014/creative-teaching-of-new-product-development-to-operations-managers
AB  - New Product Development (NPD) has got its roots on an Engineering background. Thus, one might wonder about the interest, opportunity, contents and delivery process, if students from soft sciences were involved. This paper addressed «What to teach?» and «How to do it?», as the preliminary research questions that originated the introduced propositions. The curriculum-developer model that was purposefully chosen to adapt the coursebook by pursuing macro/micro strategies was found significant by an exploratory qualitative case study. Moreover, learning was developed and value created by implementing the institutional curriculum through a creative, hands-on, experiencing, problem-solving, problem-based but organized teamwork approach. Product design of an orange squeezer complying with ill-defined requirements, including drafts, sketches, prototypes, CAD simulations and a business plan, plus a website, written reports and presentations were the deliverables that confirmed an innovative contribution towards research and practice of teaching and learning of engineering subjects to non-specialist operations managers candidates.
ER  -