Artigo em revista científica
Creative teaching of new product development to operations managers
Marco Leite (Leite, M.); João Silva (Silva, J.); Isabel Duarte de Almeida (Duarte de Almeida, I.);
Título Revista
International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Ano
2013
Língua
Inglês
País
Azerbeijão
Mais Informação
Abstract/Resumo
New Product Development (NPD) has got its roots on an Engineering background. Thus, one might wonder about the interest, opportunity, contents and delivery process, if students from soft sciences were involved. This paper addressed «What to teach?» and «How to do it?», as the preliminary research questions that originated the introduced propositions. The curriculum-developer model that was purposefully chosen to adapt the coursebook by pursuing macro/micro strategies was found significant by an exploratory qualitative case study. Moreover, learning was developed and value created by implementing the institutional curriculum through a creative, hands-on, experiencing, problem-solving, problem-based but organized teamwork approach. Product design of an orange squeezer complying with ill-defined requirements, including drafts, sketches, prototypes, CAD simulations and a business plan, plus a website, written reports and presentations were the deliverables that confirmed an innovative contribution towards research and practice of teaching and learning of engineering subjects to non-specialist operations managers candidates.
Agradecimentos/Acknowledgements
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Palavras-chave
Teaching Engineering to Non-specialists; Operations Managers Education; Teamwork; Product Design and Development; Market- driven NPD; Curriculum development

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