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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Loureiro, S. M. C. & Roschk, H. (2014). Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment. Journal of Retailing and Consumer Services. 21 (2), 211-219
Exportar Referência (IEEE)
S. M. Loureiro and H. Roschk,  "Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment", in Journal of Retailing and Consumer Services, vol. 21, no. 2, pp. 211-219, 2014
Exportar BibTeX
@article{loureiro2014_1638410502963,
	author = "Loureiro, S. M. C. and Roschk, H.",
	title = "Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment",
	journal = "Journal of Retailing and Consumer Services",
	year = "2014",
	volume = "21",
	number = "2",
	doi = "10.1016/j.jretconser.2013.09.001",
	pages = "211-219",
	url = "http://www.sciencedirect.com/science/article/pii/S0969698913001033"
}
Exportar RIS
TY  - JOUR
TI  - Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
T2  - Journal of Retailing and Consumer Services
VL  - 21
IS  - 2
AU  - Loureiro, S. M. C.
AU  - Roschk, H.
PY  - 2014
SP  - 211-219
SN  - 0969-6989
DO  - 10.1016/j.jretconser.2013.09.001
UR  - http://www.sciencedirect.com/science/article/pii/S0969698913001033
AB  - Effects of atmospheric cues are usually not compared across offline and online contexts as well as across age groups. This study proposes a model that examines the effect of the atmospheric cues graphics design and information design on positive emotions and loyalty intentions. The model is compared across offline and online stores and regards the consumers' age as moderator. A field study was conducted, which collected data from 363 customers. Hypotheses are tested using structural equation modeling. Results for the offline context reveal that graphics design foster positive emotions and loyalty. Information design predicts loyalty. Results for the online context reveal that information design is salient over graphics design. Information design fosters positive emotions and loyalty, while graphics design does not. Further, we found that in the offline context positive emotions predict loyalty among younger customers but not among older ones. In the online context the effect of graphics design on loyalty is stronger and, thus, significant for younger customers than compared to older ones.
ER  -