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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Loureiro, S. M. C. & Ribeiro, L. (2014). Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth. Journal of Promotion Management. 20 (4), 452-469
Exportar Referência (IEEE)
S. M. Loureiro and L. Ribeiro,  "Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth", in Journal of Promotion Management, vol. 20, no. 4, pp. 452-469, 2014
Exportar BibTeX
@article{loureiro2014_1603339139524,
	author = "Loureiro, S. M. C. and Ribeiro, L.",
	title = "Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth",
	journal = "Journal of Promotion Management",
	year = "2014",
	volume = "20",
	number = "4",
	doi = "10.1080/10496491.2014.930283",
	pages = "452-469",
	url = ""
}
Exportar RIS
TY  - JOUR
TI  - Virtual atmosphere: the effect of pleasure, arousal and delight on word-of-mouth
T2  - Journal of Promotion Management
VL  - 20
IS  - 4
AU  - Loureiro, S. M. C.
AU  - Ribeiro, L.
PY  - 2014
SP  - 452-469
SN  - 1049-6491
DO  - 10.1080/10496491.2014.930283
AB  - This study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasure
ER  -