Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Borges, M. S., Rita, P. & Pagani, M. (2015). An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective. International Journal of Electronic Business. 12 (1), 70-94
Exportar Referência (IEEE) 
M. S. Borges et al.,  "An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective", in Int. Journal of Electronic Business, vol. 12, no. 1, pp. 70-94, 2015
Exportar BibTeX 
@article{borges2015_1715168286110,
	author = "Borges, M. S. and Rita, P. and Pagani, M.",
	title = "An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective",
	journal = "International Journal of Electronic Business",
	year = "2015",
	volume = "12",
	number = "1",
	doi = "10.1504/IJEB.2015.068316",
	pages = "70-94",
	url = "http://www.inderscience.com/info/inarticle.php?artid=68316"
}
Exportar RIS 
TY  - JOUR
TI  - An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective
T2  - International Journal of Electronic Business
VL  - 12
IS  - 1
AU  - Borges, M. S.
AU  - Rita, P.
AU  - Pagani, M.
PY  - 2015
SP  - 70-94
SN  - 1470-6067
DO  - 10.1504/IJEB.2015.068316
UR  - http://www.inderscience.com/info/inarticle.php?artid=68316
AB  - While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value-centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services.
ER  -