Artigo em revista científica Q3
An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective
Mónica S. Borges (Borges, M. S.); Paulo Rita (Rita, P.); Margherita Pagani (Pagani, M.);
Título Revista
International Journal of Electronic Business
Reino Unido
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N.º de citações: 4

(Última verificação: 2020-09-22 17:18)

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While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value-centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services.
Mobile services,M-services,M-service adoption,Mobile TV services,Consumer value,Uses,Gratifications,Technology adoption,Mobile television,Consumer adoption
  • Ciências da Computação e da Informação - Ciências Naturais
  • Economia e Gestão - Ciências Sociais
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Referência de financiamento Entidade Financiadora
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia