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Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal Marketing in Sports. II Congreso Internacional de Actividad Fýsica y Deportes.
J. P. Dionísio et al., "Tribal Marketing in Sports", in II Congreso Internacional de Actividad Fýsica y Deportes, Madrid, 2014
@misc{dionísio2014_1724570430912, author = "Dionísio, J. and Leal, M. and Vinhas da Silva, Rui", title = "Tribal Marketing in Sports", year = "2014", howpublished = "Outro", url = "" }
TY - CPAPER TI - Tribal Marketing in Sports T2 - II Congreso Internacional de Actividad Fýsica y Deportes AU - Dionísio, J. AU - Leal, M. AU - Vinhas da Silva, Rui PY - 2014 CY - Madrid AB - Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability. ER -