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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal Marketing in Sports. II Congreso Internacional de Actividad Fýsica y Deportes.
Export Reference (IEEE) 
J. P. Dionísio et al.,  "Tribal Marketing in Sports", in II Congreso Internacional de Actividad Fýsica y Deportes, Madrid, 2014
Export BibTeX 
@misc{dionísio2014_1766486028810,
	author = "Dionísio, J. and Leal, M. and Vinhas da Silva, Rui",
	title = "Tribal Marketing in Sports",
	year = "2014",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Tribal Marketing in Sports
T2  - II Congreso Internacional de Actividad Fýsica y Deportes
AU  - Dionísio, J.
AU  - Leal, M.
AU  - Vinhas da Silva, Rui
PY  - 2014
CY  - Madrid
AB  - Brands that sponsor sports or sports clubs are not always capable of effectively getting 

close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore 

transfer over to the brands that endorse a particular club or indeed a sport. The current 

research seeks to understand how soccer and surf fans see brand sponsorships and their 

legitimacy and wider acceptability.
ER  -