Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Alturas, B., Santos, M. da C. & Brites, R. (2006). Direct selling: Finding consumer segments. In 13th Recent Advances in Retailing & Services Science Conference. Book of abstracts. Budapest: EIRASS.
Exportar Referência (IEEE) 
B. A. Alturas et al.,  "Direct selling: Finding consumer segments", in 13th Recent Advances in Retailing & Services Science Conf.. Book of abstracts, Budapest, EIRASS, 2006
Exportar BibTeX 
@inproceedings{alturas2006_1730839935432,
	author = "Alturas, B. and Santos, M. da C. and Brites, R.",
	title = "Direct selling: Finding consumer segments",
	booktitle = "13th Recent Advances in Retailing & Services Science Conference. Book of abstracts",
	year = "2006",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "EIRASS",
	address = "Budapest",
	organization = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Direct selling: Finding consumer segments
T2  - 13th Recent Advances in Retailing & Services Science Conference. Book of abstracts
AU  - Alturas, B.
AU  - Santos, M. da C.
AU  - Brites, R.
PY  - 2006
CY  - Budapest
AB  - This paper considers the segmentation of direct selling customers applying a quantitative approach with cluster analysis. Direct selling has been exhibited in the last decade a substantial growth in sales revenues and number of salespeople involved. Also the acceptance of the consumers is increasing; in spite of they are showing more and more demanding and informed. The literature reveals that some segmentation had been made, but we haven’t found any cluster analysis. The results show that three clusters have been identified with different characteristics. These results can have great importance for direct salespeople who seek better understanding and predict post consumption behaviours.
ER  -