Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Bhatnagar, A., Nikolaeva, R. & Ghose, S. (2016). Online market entry: the motivations for imitation across retailer types. Managerial and Decision Economics. 37 (3), 151-166
Exportar Referência (IEEE)
A. Bhatnagar et al.,  "Online market entry: the motivations for imitation across retailer types", in Managerial and Decision Economics, vol. 37, no. 3, pp. 151-166, 2016
Exportar BibTeX
@article{bhatnagar2016_1714100155806,
	author = "Bhatnagar, A. and Nikolaeva, R. and Ghose, S.",
	title = "Online market entry: the motivations for imitation across retailer types",
	journal = "Managerial and Decision Economics",
	year = "2016",
	volume = "37",
	number = "3",
	doi = "10.1002/mde.2708",
	pages = "151-166",
	url = "http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract"
}
Exportar RIS
TY  - JOUR
TI  - Online market entry: the motivations for imitation across retailer types
T2  - Managerial and Decision Economics
VL  - 37
IS  - 3
AU  - Bhatnagar, A.
AU  - Nikolaeva, R.
AU  - Ghose, S.
PY  - 2016
SP  - 151-166
SN  - 0143-6570
DO  - 10.1002/mde.2708
UR  - http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract
AB  - This study examines the motivations for imitation in retailers' online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses that center on the belief that not all firm types would use the same motivator for deciding to imitate and enter the online market; legitimacy would be the driving force for some retailer types whereas efficiency would be the motivator for others. We test our hypotheses on unique data collected from multiple sources. Our findings confirm that the motivators for imitation vary across retailer types
ER  -