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Bhatnagar, A., Nikolaeva, R. & Ghose, S. (2016). Online market entry: the motivations for imitation across retailer types. Managerial and Decision Economics. 37 (3), 151-166
A. Bhatnagar et al., "Online market entry: the motivations for imitation across retailer types", in Managerial and Decision Economics, vol. 37, no. 3, pp. 151-166, 2016
@article{bhatnagar2016_1734977726028, author = "Bhatnagar, A. and Nikolaeva, R. and Ghose, S.", title = "Online market entry: the motivations for imitation across retailer types", journal = "Managerial and Decision Economics", year = "2016", volume = "37", number = "3", doi = "10.1002/mde.2708", pages = "151-166", url = "http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract" }
TY - JOUR TI - Online market entry: the motivations for imitation across retailer types T2 - Managerial and Decision Economics VL - 37 IS - 3 AU - Bhatnagar, A. AU - Nikolaeva, R. AU - Ghose, S. PY - 2016 SP - 151-166 SN - 0143-6570 DO - 10.1002/mde.2708 UR - http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract AB - This study examines the motivations for imitation in retailers' online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses that center on the belief that not all firm types would use the same motivator for deciding to imitate and enter the online market; legitimacy would be the driving force for some retailer types whereas efficiency would be the motivator for others. We test our hypotheses on unique data collected from multiple sources. Our findings confirm that the motivators for imitation vary across retailer types ER -