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Export Reference (APA) 
Bhatnagar, A., Nikolaeva, R. & Ghose, S. (2016). Online market entry: the motivations for imitation across retailer types. Managerial and Decision Economics. 37 (3), 151-166
Export Reference (IEEE) 
A. Bhatnagar et al.,  "Online market entry: the motivations for imitation across retailer types", in Managerial and Decision Economics, vol. 37, no. 3, pp. 151-166, 2016
Export BibTeX 
@article{bhatnagar2016_1764951319027,
	author = "Bhatnagar, A. and Nikolaeva, R. and Ghose, S.",
	title = "Online market entry: the motivations for imitation across retailer types",
	journal = "Managerial and Decision Economics",
	year = "2016",
	volume = "37",
	number = "3",
	doi = "10.1002/mde.2708",
	pages = "151-166",
	url = "http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract"
}
Export RIS 
TY  - JOUR
TI  - Online market entry: the motivations for imitation across retailer types
T2  - Managerial and Decision Economics
VL  - 37
IS  - 3
AU  - Bhatnagar, A.
AU  - Nikolaeva, R.
AU  - Ghose, S.
PY  - 2016
SP  - 151-166
SN  - 0143-6570
DO  - 10.1002/mde.2708
UR  - http://onlinelibrary.wiley.com/doi/10.1002/mde.2708/abstract
AB  - This study examines the motivations for imitation in retailers' online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses that center on the belief that not all firm types would use the same motivator for deciding to imitate and enter the online market; legitimacy would be the driving force for some retailer types whereas efficiency would be the motivator for others. We test our hypotheses on unique data collected from multiple sources. Our findings confirm that the motivators for imitation vary across retailer types
ER  -