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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Langaro, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. International Conference on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC. 162-172
Export Reference (IEEE) 
D. Langaro et al.,  "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites", in Int. Conf. on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC, Aveiro, pp. 162-172, 2015
Export BibTeX 
@misc{langaro2015_1765574735527,
	author = "Langaro, D. and Salgueiro, M.F. and Rita, P.",
	title = "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites",
	year = "2015",
	howpublished = "Both (printed and digital)",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites
T2  - International Conference on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC
AU  - Langaro, D.
AU  - Salgueiro, M.F.
AU  - Rita, P.
PY  - 2015
SP  - 162-172
CY  - Aveiro
ER  -