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Langaro, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. International Conference on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC. 162-172
D. Langaro et al., "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites", in Int. Conf. on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC, Aveiro, pp. 162-172, 2015
@misc{langaro2015_1732202719839, author = "Langaro, D. and Salgueiro, M.F. and Rita, P.", title = "Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites", year = "2015", howpublished = "Ambos (impresso e digital)", url = "" }
TY - CPAPER TI - Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites T2 - International Conference on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC AU - Langaro, D. AU - Salgueiro, M.F. AU - Rita, P. PY - 2015 SP - 162-172 CY - Aveiro ER -