Talk
Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites
Daniela Langaro (Langaro, D.); Maria Salgueiro (Salgueiro, M.F.); Paulo Rita (Rita, P.);
Event Title
International Conference on Innovation, Entrepreneurship in Marketing and Consumer Behavior - ICIEMC
Year (definitive publication)
2015
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-23487
Other Publication Details
Yes
Both (printed and digital)
Aveiro
Conference
International
Oral Presentation