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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bilro, R. G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317
Exportar Referência (IEEE) 
R. J. Bilro and S. M. Loureiro,  "Framework for success of online brand management: a systematic literature review", in World Review of Entrepreneurship, Management and Sustainable Development, vol. 12, no. 2-3, pp. 300-317, 2016
Exportar BibTeX 
@article{bilro2016_1732200580121,
	author = "Bilro, R. G. and Loureiro, S. M. C.",
	title = "Framework for success of online brand management: a systematic literature review",
	journal = "World Review of Entrepreneurship, Management and Sustainable Development",
	year = "2016",
	volume = "12",
	number = "2-3",
	doi = "10.1504/WREMSD.2016.074968",
	pages = "300-317",
	url = "http://www.inderscience.com/offer.php?id=74968"
}
Exportar RIS 
TY  - JOUR
TI  - Framework for success of online brand management: a systematic literature review
T2  - World Review of Entrepreneurship, Management and Sustainable Development
VL  - 12
IS  - 2-3
AU  - Bilro, R. G.
AU  - Loureiro, S. M. C.
PY  - 2016
SP  - 300-317
SN  - 1746-0573
DO  - 10.1504/WREMSD.2016.074968
UR  - http://www.inderscience.com/offer.php?id=74968
AB  - The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed
ER  -