Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Bilro, R. G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317
R. J. Bilro and S. M. Loureiro, "Framework for success of online brand management: a systematic literature review", in World Review of Entrepreneurship, Management and Sustainable Development, vol. 12, no. 2-3, pp. 300-317, 2016
@article{bilro2016_1724525425037, author = "Bilro, R. G. and Loureiro, S. M. C.", title = "Framework for success of online brand management: a systematic literature review", journal = "World Review of Entrepreneurship, Management and Sustainable Development", year = "2016", volume = "12", number = "2-3", doi = "10.1504/WREMSD.2016.074968", pages = "300-317", url = "http://www.inderscience.com/offer.php?id=74968" }
TY - JOUR TI - Framework for success of online brand management: a systematic literature review T2 - World Review of Entrepreneurship, Management and Sustainable Development VL - 12 IS - 2-3 AU - Bilro, R. G. AU - Loureiro, S. M. C. PY - 2016 SP - 300-317 SN - 1746-0573 DO - 10.1504/WREMSD.2016.074968 UR - http://www.inderscience.com/offer.php?id=74968 AB - The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed ER -