Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Gomes, D. G. (2016). Companies-publics relationships on Facebook: Portuguese and Brazilian context. Journal of Promotion Management. 22 (5), 705-718
Exportar Referência (IEEE) 
S. M. Loureiro and DanielaGomes,  "Companies-publics relationships on Facebook: Portuguese and Brazilian context", in Journal of Promotion Management, vol. 22, no. 5, pp. 705-718, 2016
Exportar BibTeX 
@article{loureiro2016_1715200365117,
	author = "Loureiro, S. M. C. and Gomes, D. G.",
	title = "Companies-publics relationships on Facebook: Portuguese and Brazilian context",
	journal = "Journal of Promotion Management",
	year = "2016",
	volume = "22",
	number = "5",
	doi = "10.1080/10496491.2016.1185493",
	pages = "705-718",
	url = "http://www.tandfonline.com/doi/abs/10.1080/10496491.2016.1185493"
}
Exportar RIS 
TY  - JOUR
TI  - Companies-publics relationships on Facebook: Portuguese and Brazilian context
T2  - Journal of Promotion Management
VL  - 22
IS  - 5
AU  - Loureiro, S. M. C.
AU  - Gomes, D. G.
PY  - 2016
SP  - 705-718
SN  - 1049-6491
DO  - 10.1080/10496491.2016.1185493
UR  - http://www.tandfonline.com/doi/abs/10.1080/10496491.2016.1185493
AB  - This study analyzes how companies use Facebook to facilitate discussions with the public in two countries, Portugal and Brazil, through an exploratory content analysis of corporate Facebook pages. Overall, companies in both countries tend to recognize the relevance of Facebook in relationship development and therefore they use online strategies. Nevertheless, Portuguese companies are ahead of the Brazilian in providing calendars of events and partnerships with blogs/giveaways. They also tend to include more links to media reports. Compared to the Portuguese, the Brazilian public enjoys posting publications that express their feelings and/or emotions more. The article also discusses the implications of corporate relationship management practice.
ER  -